DOT, MECO's Efforts to Make RP Wedding Haven for Taiwanese to be Seen this Year
15 January 2010
The fruits of the marketing
efforts of the Department of Tourism (DOT) as well as the
Manila Economic and Cultural Office (MECO) to place the Philippines
as the prime beach wedding destination for Taiwanese couples
may be seen this year.
From October to November
last year, DOT and MECO have exerted efforts to attract soon-to-wed
Taiwanese couples to have their wedding in the beaches of
Boracay, Palawan, Cebu, Davao, and other island and coastal
areas in the country. Currently, Taiwanese couples prefer
to have beach weddings in Hawaii.
“The beauty of our
beaches remains one of our major draws for Taiwanese. Many
couples looking to get married abroad do so in Hawaii , but
Philippine beaches can more than hold their own, especially
when cost is factored in,” Ireneo Reyes, MECO director
for tourism said in an interview.
As part of its marketing
campaign directed to soon-to-wed Taiwanese couples, MECO is
said to facilitate the Boracay beach wedding of Malaysian
singer Fish Leong to businessman Tony Zhao some time in January
of this year. In March, the Office will bring model-actress
Tia Lee to El Nido, Palawan for a photo shoot for her new
book.
Last year, the two government
agencies conducted product presentations in Kaohsiung, Taichung
and Taipei from October 26 to 29 and joined the Taipei International
Travel Fair (TITF) held at the Taipei World Trade Center last
October 30 to November 2, 2009.
Travel of potential Taiwanese
tourist will be easier due to the addition of direct flights
from Taipei to Aklan, Taichung to Aklan, and Kaohsiung to
Aklan. DOT is currently negotiating with China Airlines to
re-open the Taipei-Cebu charter flight.
During the TITF, the Philippine
delegation was able to close a total of 221 bookings for group
tours and more than 800 bookings. Aside from beach weddings,
Taiwanese tourists expressed interest in dive sites, golf,
and schools offering English as Secondary Language (ESL) programs.
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Kasal.com thanks the following
sources for this article:
de Leon, Max, Business Mirror.
Meco plans to entice more Taiwan visitors (Posted December
16, 2009). Retrieved January 11, 2010 from
http://www.businessmirror.com.ph/home/regions/19820-meco-plans-to-entice-more-taiwan-visitors.html
de Vera, Ben Arnold, The
Manila Times. Taiwanese arrivals in Boracay seen (Posted December
1, 2009). Retrieved January 11, 2010 from
http://www.manilatimes.net/index.php/business-columns/6923-taiwanese-arrivals-in-boracay-seen
Osorio, Ma. Elisa, The Philippine
Star. RP sites pushed as alternative to Hawaii. (Posted November
27, 2009). Retrieved January 11, 2010 from
http://www.philstar.com/Article.aspx?articleid=527043
Ho, Abigain, Philippine
Daily Inquirer. RP targets slice of Taiwan’s ‘beach
wedding’ mart (Posted November 27, 2009). Retrieved
January 11, 2010 from
http://business.inquirer.net/money/topstories/view/20091127-238757/RP-targets-slice-of-Taiwans-beach-wedding-mart
de Leon, Max, Business Mirror.
Meco aims to make RP a favorite beach wedding location for
Taiwanese couples (Posted November 26, 2009). Retrieved January
11, 2010 from
http://www.businessmirror.com.ph/home/economy/19036-meco-aims-to-make-rp-a-favorite-beach-wedding-location-for-taiwanese-couples.html
88News. Fish Leong getting
married in Philippines (Posted November 11, 2009). Retrieved
January 11, 2010 from
http://www.88news.net/2009/11/11/fish-leong-getting-married-in-philippines/
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